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Senior Data Analyst

UnityWorks is seeking a Senior Data Analyst to join their team in Minneapolis. 

Position Overview

As a Senior Data Analyst, you will lead analyzing campaign data to uncover actionable insights and making recommendations that will influence campaign effectiveness.  This position will also play a pivotal role in implementing and maintaining a reporting and analytics platform that includes managing complex reports, dashboards and insights that ensure successful delivery of campaign goals.  This is an analysis and client support role for a detail oriented individual with the capacity to excel in a high growth environment. 

Key Responsibilities:

  • As a subject matter expert on analytics for online advertising, develop actionable insights and recommendations that influence campaign effectiveness across multiple platforms including Doubleclick, Facebook and TrueView
  • Provide ongoing evaluation of campaign performance through analysis and provide recommendations to optimize customer and partner ROI
  • Lead initiatives that provide business unit better insights into ad engagements, audience behavior and conversion triggers
  • Manages all aspects of reporting and analysis including a strong focus on automation to scale, customer dashboards and other delivery methods for both quantitative and qualitative insights
  • Work closely with all stakeholders to identify requirements for an effective reporting strategy.
  • Identify and emulate best in class industry analytics and reporting practices
  • Ability to interact with all levels of internal and external clients.  Ability to articulate data and other performance strategies and results

Qualifications:

  • Post-secondary education in a Business, Marketing, Economics, or Statistics   
  • A minimum of 5 years of relevant experience in marketing, analytics or strategy
  • Expert in Google Analytics (certification ideal), other Google media platforms and other website analysis tools 
  • Fluent in advanced Excel
  • Background in statistics and statistical modelling a plus
  • Deep understanding of media platforms including DoubleClick, Facebook, etc.
  • Expertise in Data Management Platforms (DMP) and other attribution platforms
  • Strong communication, analytical, evaluative, and problem-solving skills
  • Effective leadership skills and experience

UnityWorks is a leader and pioneer in providing video and other online advertising solutions to the retail automotive industry and a member of the Autodata Group of Companies.  UnityWorks uses data and customer intelligence to create personally relevant video experiences that exist across the customer lifecycle. 

For more information about UnityWorks, please visit our company website at www.unityworks.us.

We thank all applicants for their interest however only those selected for an interview will be notified. Chrome Data is an equal opportunity employer. We are compliant with AODA legislation; if you require work related accommodations, please specify.

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